March this year we organized a design competition at the London Bike Show. A lot of kids took up the challenge and created their dream-cycling jersey. It’s amazing to see how creative kids are. No holding back there!
Amongst all those colorful and fun designs we picked a winner, together with Geraldine Reeve, the director of the Bike Show. The design of the 10-year old Lena caught our attention. Bold colors, graphic elements and a lot of attention for details. We made her a one-off jersey (still some room to grow a few centimeters ;)) with her own design!
Thanks to Lena’s parents for sending us some pictures of Lena showing off her jersey at the London Velodrome. And recently at a 50 mile sponsor ride she did for World Bicycle Relief.
We won’t be surprised to see more of Lena in the future, as a bike rider or designer!