Last week we’ve launched five brand new tees, with illustrations made by five talented artists along the theme ‘Super Future Females’. They’re not just cool tees, they’re here to raise awareness for women’s cycling and address the inequality in our sport. 

Time to introduce the designers, but also the cool group of girls who model the tees, and are of course ‘Super Future Females’ themselves!

WOMEN OF WATTS – Illustration by Yara Ruby and Roel van Eekelen:
 
“We challenged ourselves by combining forces for the very first time, Roel from the cyclist’s perspective with his (sometimes annoying) love for cycling and my own female perspective. Also by combining our two different styles, graphic and  illustrative. 
The result? A design with powerful women who throw down watts on the pedals and battle it out in the sprint. Venga Venga!” – Yara Ruby
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Lieke van der Draaij is a 21 year old physiotherapy student and currently racing for the Dutch team ‘Jan van Arckel’. She started racing 10 years ago,  encouraged by her dad. “I’m studying for three years now and I’ll start soon with a minor in sports revalidation, hopefully to be followed by a sports physiotherapy Masters. I’m really passionate about cycling and I would love to take this experience into a job within the sports industry.” 

FREEDOM MACHINE – Illustration by Sammi Runnels:
 
“While drawing this design I was thinking a lot  about the unrest in my country over the murder of George Floyd and the on going police brutality against the black community.
 
Bicycles have long allowed for personal freedom. This is something the suffragist Susan B Anthony recognized in the late 19th century when fighting for the right to vote. She’s quoted calling the bicycle the freedom machine, yet all these years later our cycling community is still quite the boys club and not welcoming to people of color.
 
This design represents the change I want to see in the cycling community. I want to see more diversity and more women. We should all recognize that it is up to each and everyone of us to facilitate the kind of change we want to see, which can be done in many different ways. Maybe it’s simply making a new rider or racer feel welcomed in the space, maybe it’s calling out rude comments or injustices, or maybe it’s providing athlete support or hiring into a company. There are ways that everyone can make cycling a more welcoming and inclusive scene.”
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Leonie Bos is one of the bigger talents in the Netherlands. In 2019 she powered to a 6th place at the ITT, Junior World Championships in Yorkshire. Leonie, now 19 years old, is racing for WV Schijndel. “The Individual Time Trial is my specialty, I want to develop that skill further but become more of an all-round rider as well. My dream goal is to become a World Champion time trialist!”

BREAKAWAY – Illustration by Sue van Gageldonk:
 
“I’ve seen women’s cycling has been trying to pull away from the traditional men’s world in cycling for a long time now. I’m not a professional cyclist at all myself, but I can only imagine how they could break away from the status quo and create a better future for themselves and the sport.”
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23 year old Hanneke de Goeje has just got her Masters in Public Governance at the Leiden University. “Cycling has been my outlet since I was 8 years old. It’s always been such an important part of my life, I aim to keep combining racing with a full-time job. Cycling has taught me that teamwork, tactics and perseverance are the key to win races. An important lesson that I will bring along in my social career, where I also aim to achieve the highest performance as possible.”

LIBERATION – Illustration by Jeroen Erosie:
 
“I started this illustration from the interesting history of the female cyclist; at the end of the 19th century, when bicycles became more accessible and more popular. The bicycle was not only a way for women to break through the rigid patriarchal restrictions and literally set out independently, it was a breakthrough for many more taboos and standards, including sexuality and clothing. Women had to wear a skirt and therefore could barely cycle or not at all. The traditional “women’s frame” comes from there, hence my dotted line to indicate a more universal frame.omen at that time started wearing knickerbockers or bloomers just for riding a bike, to the horror of the traditional men, hilarious! The fixed gear bike and the Art Nouveau typo, of course in a contemporary version, refer to this important piece of history of the true super future females!”
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Speed skating is one of the most popular sports in the Netherlands, and probably one cycling could learn from when it comes to equality and equal coverage, just to name a few! Lente Rietveld is 15 years old, and has been skating since she was just 7 years old. “For me, the fun part is still the most important. Cycling and our weekly group training on the bike is one of the most fun parts of my training. We have a mixed group of boys and girls and we laugh a lot, and suffer sometimes as well, together. I hope it will always stay like this!”

Her friend, Anne van Duuren, 14 years old, is also what we call a ‘summer cyclist’, since she is focused on a typical Dutch wintersport: speed skating! Although talented on the ice, she does enjoy riding her race bike. “We always train with boys and girls together, it’s a lot of fun and it has never crossed my mind that I have less or different opportunities then the boys at my club. I wish this will be the same for everyone, in every country, in every sport or career you ambition.”

WHEELRUNNING – Illustration by Kelli Laderer:
 
Featuring vibrant colours and energetic compositions, having a strong central idea is the key to Kelli’s approach. She generally creates her work digitally using Procreate on her iPad Pro but stylistically preserves the textures and imperfections resonating with her printmaking background. Using a grid system alongside powerful, saturated colours, Kelli’s designs are both eye-catching and attention-grabbing, as well as tactile and unique. Reflected in the vibrancy of her work is her own dynamic and a positive outlook on life; her bold use of shape, lettering and colour carefully crafted to inspire and motivate.
 
“For the design, I used the body language of the figure to create a dynamic feel with lots of positive energy and movement. Then the circular shapes emphasize the movement too, which are an abstract reference to wheels.”

There are 50 tees of each design, so stock is limited! For each t-shirt sold, 5 euro will be donated to The Cyclists’ Alliance where the money will be used to support pro and upcoming riders.


To make the story complete, it only seemed fitting to invite a young female photographer and bike racer to shoot the collection. I’ve been following Julia Zwaan for a while and admired her her work and drive to explore and develop different skills. It’s been fun to spend the day with this 21 year old entrepreneur who definitely has a promising future ahead!

“I’ve been riding my bike since I was ten years old when I joined GRTC Excelsior (the place where we actually did the photoshoot!) in Gouda, and I’m currently racing with the women’s team of Jan van Arckel. 

Only recently I graduated as a graphic designer and  soon I’ll start a new study; Creative Business in Utrecht. 

Along my studies I’ve started working as a photographer and designer. I actually picked up photography after an unfortunate crash at a race and some health problems. I watched my brother and sister racing and this inspired me to take photos of them racing. Photography and cycling really are my two main passions and so I hope to merge these and do this as long as possible!”