Jeroen Erosie, also known as Jeroen Heeman, is a Dutch visual artist. His work is rooted in different disciplines such as graffiti, conceptual art, illustration and typography. He is best known for his cycle graffiti tags, perfect circles and bold, expressive images.
Jeroen graduated with honours from the Willem de Kooning Academy in Rotterdam. His work as an illustrator and his night time adventures with graffiti led him to integrate text and images in his work and expand the territory of different visual and conceptual fields. Text, image and his passion for cycling were all combined in the illustration he made for this project.
“I started this illustration from the interesting history of the female cyclist; at the end of the 19th century, when bicycles became more accessible and more popular. The bicycle was not only a way for women to break through the rigid patriarchal restrictions and literally set out independently, it was a breakthrough for many more taboos and standards, including sexuality and clothing. Women had to wear a skirt and therefore could barely cycle or not at all. The traditional “women’s frame” comes from there, hence my dotted line to indicate a more universal frame.omen at that time started wearing knickerbockers or bloomers just for riding a bike, to the horror of the traditional men, hilarious! The fixed gear bike and the Art Nouveau typo, of course in a contemporary version, refer to this important piece of history of the true super future females!”
A cool angle on the history of women’s cycling can be found here.
There are 50 tees from this design, so stock is limited! For each t-shirt sold, 5 euro will be donated to The Cyclists’ Alliance where the money will be used to support pro and upcoming riders.
100% Organic ring-spun combed cotton tee. Neutral fit.