Based in New Orleans, Kelli Laderer, also known as Good Vibes Type, has a BFA in Graphic Design and Printmaking and is inspired by all things positive, vibrant and fun.
Featuring vibrant colours and energetic compositions, having a strong central idea is the key to Kelli’s approach. She generally creates her work digitally using Procreate on her iPad Pro but stylistically preserves the textures and imperfections resonating with her printmaking background. Using a grid system alongside powerful, saturated colours, Kelli’s designs are both eye-catching and attention-grabbing, as well as tactile and unique. Reflected in the vibrancy of her work is her own dynamic and a positive outlook on life; her bold use of shape, lettering and colour carefully crafted to inspire and motivate.
“For the design, I used the body language of the figure to create a dynamic feel with lots of positive energy and movement. Then the circular shapes emphasize the movement too, which are an abstract reference to wheels.”
There are 50 tees from this design, so stock is limited! For each t-shirt sold, 5 euro will be donated to The Cyclists’ Alliance where the money will be used to support pro and upcoming riders.
100% Organic ring-spun combed cotton tee. Neutral fit.