‘Eat your Greens’ FW 2021 Collection

Ahh, the power of green foods. Those leafy greens and veggies are energy machines and superheroines (like you all)! After sweeping the supermarket shelves this spring for our post-ride feeding frenzy Grocery Run Collection we figured it would be sensible to load up on vitamins and antioxidants with winter looming.

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The School of Rocks powered by IRIS

Today, the School of Rocks powered by IRIS launches with 10 schools for the first 6-week term. It’s a woman-led community offering a toolkit to empower everyone to find joy in off-road cycling. The School of Rocks builds skill, confidence and community by organising a curriculum of rides over 6-week terms.

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Our best-selling Signature Bib Shorts

Iris Slappendel, the head designer, knows how to design for performance on the bike. Having spent 12 years racing professionally, Slappendel has tried and tested many bib shorts during her career. But we always want to know more and our bespoke “bib shorts for all booties and bodies workshop” has given us direct feedback from you, our lovely customers, to help us further improve the design for everyBODY. 

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Behind the creation of the REVAMP Collection

One of the challenges of being a small independent brand is production volumes. You’ve been working on a nice design, developed a new item and made your prototypes. Proudly present it to a manufacturer and then BOOM… You have to make at least 300 items or more because of ‘minimum order quantities’. MOQ is probably my most hated abbreviation. Every time it pops up in an email my heart sinks to my cycling shoes.

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Pee Revolution

It all started about 2.5 years ago when I wanted to buy a padded bike shorts in a large local bike store. The saleswoman gave me the model with which most women are satisfied: thick padding, no straps, tight elastic waist and leg. I asked the saleswoman how I would clean the padding if something should go wrong during my period. She looked at me with a puzzled look and said that no one had ever asked that before.

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VWRDAM X IRIS CUSTOM

The VWRDAM cycling kit is a colourful ode to women’s cycling in Rotterdam, with the iconic symbols of the city and surrounding landscape, such as; the Rotte, Erasmus Bridge and the Maeslantkering, places that VWRDAM cycles past every week.

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