One of the challenges of being a small independent brand is production volumes. You’ve been working on a nice design, developed a new item and made your prototypes. Proudly present it to a manufacturer and then BOOM… You have to make at least 300 items or more because of ‘minimum order quantities’. MOQ is probably my most hated abbreviation. Every time it pops up in an email my heart sinks to my cycling shoes.
It all started about 2.5 years ago when I wanted to buy a padded bike shorts in a large local bike store. The saleswoman gave me the model with which most women are satisfied: thick padding, no straps, tight elastic waist and leg. I asked the saleswoman how I would clean the padding if something should go wrong during my period. She looked at me with a puzzled look and said that no one had ever asked that before.
You’ve done a long ride, are almost home and on the verge of hitting the wall, but you need to stop for a minute at the grocery store! Definitely the most dangerous time to do some food shopping. Craving sugar, salt, carbohydrates and cold drinks, you load up your basket like you’re shopping for an orphanage that’s organizing a birthday party. Minutes later you walk out the shop door with way too much, and not necessarily the optimum recovery nutrition…
For many of us last year, riding our bikes has been that moment to saviour. A moment of joy, freedom, adventure or calm. Just before Christmas we’ve asked you what riding your bike meant to you in 2020. And we wanted to see your photos in IRIS apparel!
In these uncertain times it’s nice to have something to look forward to. The Holiday season is upon us and you have probably been craving ideas for gifts to buy for your loved ones – or to ask yourself. Don’t worry, we’ve got you covered.