Behind the creation of the REVAMP Collection

One of the challenges of being a small independent brand is production volumes. You’ve been working on a nice design, developed a new item and made your prototypes. Proudly present it to a manufacturer and then BOOM… You have to make at least 300 items or more because of ‘minimum order quantities’. MOQ is probably my most hated abbreviation. Every time it pops up in an email my heart sinks to my cycling shoes.

Read more

Pee Revolution

It all started about 2.5 years ago when I wanted to buy a padded bike shorts in a large local bike store. The saleswoman gave me the model with which most women are satisfied: thick padding, no straps, tight elastic waist and leg. I asked the saleswoman how I would clean the padding if something should go wrong during my period. She looked at me with a puzzled look and said that no one had ever asked that before.

Read more

VWRDAM X IRIS CUSTOM

The VWRDAM cycling kit is a colourful ode to women’s cycling in Rotterdam, with the iconic symbols of the city and surrounding landscape, such as; the Rotte, Erasmus Bridge and the Maeslantkering, places that VWRDAM cycles past every week.

Read more

Grocery Run

You’ve done a long ride, are almost home and on the verge of hitting the wall, but you need to stop for a minute at the grocery store! Definitely the most dangerous time to do some food shopping. Craving sugar, salt, carbohydrates and cold drinks, you load up your basket like you’re shopping for an orphanage that’s organizing a birthday party. Minutes later you walk out the shop door with way too much, and not necessarily the optimum recovery nutrition…

Read more

Superheroine cycling to the rescue!

The Super future Females project continues! The fun and positive vibe around this project doesn’t only support the women’s peloton, it also connects us with female, bike enthusiastic artists. For our latest collaboration, meet illustrator Pip Claffey!

Read more

Story of a Saddle Bum

At age 5 I was a Barbie Racer. A vision in pink, legs going like pistons as I drifted around the corners on my stabilisers. Michal Guerra eat your heart out. 20 years later, I started commuting 36km a day. In between, nothing.

Read more

A leap of faith

It took me exactly four months to go from someone who had never considered cycling, to selling all my belongings to buy a bicycle and leave everything behind to hit the road. It’s the best decision I ever made. By Sabina Knezevic

Read more