or The fight with our own ego By Laura Pöhlmann  Hello cycling, hello world, hello challenge! When I started gravel cycling in 2018, everything was exciting. I wanted to be like…

It’s been a few years since we’ve raced together, but the highs and lows we’ve shared on- and off the road, created a special bond. So, I was excited to be reunited with my old teammate Emma Pooley for a two day adventure in Switzerland!

Last week we’ve launched five brand new tees, with illustrations made by five talented artists along the theme ‘Super Future Females’. They’re not just cool tees, they’re here to raise awareness for women’s cycling and address the inequality in our sport. Time to introduce the designers, but also the cool group of girls who model the tees, and are of course ‘Super Future Females’ themselves!

There’s nothing wrong with old-fashioned, old school or, let’s put it nicely, ‘classic’ cycling. But in my imagination, cycling could be so much more exciting, cool and innovative. So, let’s forget about the old boys’ network who are keeping cycling the same old and focus on the future: women’s cycling!

The coronavirus caused border closures, social distancing, and self-isolation. But that shouldn’t prevent you from taking up adventures!

I was raised between textile shreds and lumps of clay. From clothing to furniture, almost everything at my parents’ house is handmade. I could always find my mother in her ‘hobby-room’ behind the sewing machine or modelling clay sculptures. In fact, she’s still there.

Saying farewell to group rides does not mean you have to say goodbye to peace of mind.
Avoiding people is something different. Living in a pretty dense area, it’s a challenge to find quiet roads. But I think I’ve managed to create some ‘backroad’ routes. I would also advise you to take advantage of these lovely spring evenings and carefully choose the time to hop on the bike!

You may have noticed we love to collaborate! Especially with like-minded artists, designers, other cycling brands, or in this case; an entrepreneur with coffee-making-skills and a big love for ‘the bike’. Besides developing our own collections,…

Quinda Verheul dived into the deep by starting in the very first Ultra Race of her life; The Atlas Mountain Race. A race with a fixed route it’s unsupported and…

Let’s celebrate International Women’s Day with some female fire power from the Atlas Mountain Race! I R I S is born out of a desire to create something discerning, bold…

A new year, a new collection! I’m happy to present you with the result of my brainwaves over the past year. Which I tried to narrow down to a somewhat coherent collection; a very personal collection.