For many of us last year, riding our bikes has been that moment to saviour. A moment of joy, freedom, adventure or calm. Just before Christmas we’ve asked you what riding your bike meant to you in 2020. And we wanted to see your photos in IRIS apparel!

In these uncertain times it’s nice to have something to look forward to. The Holiday season is upon us and you have probably been craving ideas for gifts to buy for your loved ones – or to ask yourself. Don’t worry, we’ve got you covered.

Oh yeah! Thanks to the success of the Super Future Females project, we’re expanding the range with a cosy sweater. I’m super stoked to present this illustration from creative whirlwind Chloe Batchelor.

What a crazy year it’s been so far. It feels like everything is up in the air right now… pandemic, politics, social change, not to mention our personal lives! Good…

Last February, a small group of women took the start in the Atlas Mountain Race, an unsupported single-stage race of 1150 km through the Moroccan Atlas. These ultra races seem…

Last February, a small group of women took the start in the Atlas Mountain Race, an unsupported single-stage race of 1150 km through the Moroccan Atlas. These ultra races seem…

Last February, a small group of women took the start in the Atlas Mountain Race, an unsupported single-stage race of 1150 km through the Moroccan Atlas. These ultra races seem…

or The fight with our own ego By Laura Pöhlmann  Hello cycling, hello world, hello challenge! When I started gravel cycling in 2018, everything was exciting. I wanted to be like…

It’s been a few years since we’ve raced together, but the highs and lows we’ve shared on- and off the road, created a special bond. So, I was excited to be reunited with my old teammate Emma Pooley for a two day adventure in Switzerland!

Last week we’ve launched five brand new tees, with illustrations made by five talented artists along the theme ‘Super Future Females’. They’re not just cool tees, they’re here to raise awareness for women’s cycling and address the inequality in our sport. Time to introduce the designers, but also the cool group of girls who model the tees, and are of course ‘Super Future Females’ themselves!

There’s nothing wrong with old-fashioned, old school or, let’s put it nicely, ‘classic’ cycling. But in my imagination, cycling could be so much more exciting, cool and innovative. So, let’s forget about the old boys’ network who are keeping cycling the same old and focus on the future: women’s cycling!