For many of us last year, riding our bikes has been that moment to saviour. A moment of joy, freedom, adventure or calm. Just before Christmas we’ve asked you what riding your bike meant to you in 2020. And we wanted to see your photos in IRIS apparel!
In these uncertain times it’s nice to have something to look forward to. The Holiday season is upon us and you have probably been craving ideas for gifts to buy for your loved ones – or to ask yourself. Don’t worry, we’ve got you covered.
Last week we’ve launched five brand new tees, with illustrations made by five talented artists along the theme ‘Super Future Females’. They’re not just cool tees, they’re here to raise awareness for women’s cycling and address the inequality in our sport. Time to introduce the designers, but also the cool group of girls who model the tees, and are of course ‘Super Future Females’ themselves!
There’s nothing wrong with old-fashioned, old school or, let’s put it nicely, ‘classic’ cycling. But in my imagination, cycling could be so much more exciting, cool and innovative. So, let’s forget about the old boys’ network who are keeping cycling the same old and focus on the future: women’s cycling!