“My mission is to bring together performance, innovation and contemporary fashion. And I will give everything I have to design the perfect garment or accessory.”


Lena: Design and cycling talent!

March this year we organized a design competition at the London Bike Show. A lot of kids took up the challenge and created their dream-cycling jersey. It’s amazing to see…
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Photo Essay Shikoku Island

March 2019 – I’m back in Japan for the Infinity Ride! It’s my third visit to Shikoku Island and although it feels like I’m visiting my friends in Kochi and…
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How it’s made

Flashback to early March this year, impatiently refreshing the track & trace of my shipment from Italy. Honestly, I don’t know if there is anything more nerve wracking than waiting…
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