Starting from the ground up, I want to build a contemporary label and I want to do it my way. Just like I did in my pro cycling career. Being part of the pro peloton for over a decade gave me deep insight into what does and does not work on the road. I use this knowledge extensively throughout every aspect of the design process. But most importantly, I believe that technical function must not inhibit style. My mission is to bring together performance, innovation and contemporary fashion. And I will give everything I have to design the perfect garment or accessory.
Men and women are different in many ways, but on the bike we have the same goal: we want to feel great. Just as I have an equal consideration for performance and style, I design with equal consideration for the needs of men and women.
The best feeling is to break away from the peloton and ride your own race. We are all cyclists and we are all unique. That’s why all my collections are limited editions and all handmade accessories are one of a kind.
For discerning riders who dare to choose their own route.